In search of a bright and unusual visual idea for Wet Head shampoo, the image of rain suddenly appeared. Rain, especially a downpour, or a thunderstorm combines intense cleansing moisture and great refreshing and nourishing energy contained in a bottle. The idea was born to compare different types of hair with different types of rain: ordinary rain - straight and smooth hair; oblique, impetuous reminded of tangled, naughty and curly hair ...
The weightless, soapy foam that formed on the head during the distribution of shampoo resembled a cloud that would soon pour in an invigorating rain, leaving behind a feeling of freshness and cleanliness. The unpredictability of rain is conveyed by expressive, manual graphics and free layout of the text.
